Brazil digital report

1st edition - April 2019

Brazil Digital Report - 1st Edition

The Objective
This report is designed to put together a comprehensive yet concise view of Brazil’s economy, innovation, digital and entrepreneurial landscape. In the main, we think the data will speak for itself in bringing to life the exciting opportunities in Brazil’s future but also exposes the many challenges (opportunities for innovation) that the country urgently needs to address to unlock productivity, growth and social advancement.

The Audience
This report is intended for all those who can play a part in driving the innovation agenda in the country – this includes entrepreneurs, investors, public and private institutions, and business leaders.
It also aims to entertain all digitally savvy intellectually curious Brazilian minds.

The Methodology
This is a curated compilation of public data (and selected proprietary McKinsey data). We have designed it in this way so that it can be revised annually, hopefully generating many years of future editions that will, on their own, tell the story of Brazil’s Digital / Innovation evolution.

April 2019